In today's highly competitive market, Corporation IP design has become an important part of corporate brand building. In this process, designers play a crucial role. We would like to thank the Sara and Tracy team from G-Teck Marketing Department. They have injected artistic vitality into the future development of G-Teck, making our biostimulant products more tangible, artistic and market-oriented!
G-Teck’s Marketing Manager, Sara, has over 10 years of experience as a custom design artist. In 2015, she returned to China and was moved by BOB’s sincere invitation, leading her team to join G-Teck. Tracy is Sara’s highly synchronized partner, and together they pave the way for G-Teck’s external promotional design. With the addition of Sara and Tracy to the team, G-Teck becomes even more dynamic.
They are passionate about design and dedicate themselves to every project. Even something as simple as a business card will be carefully considered. They firmly believe that details determine quality, and quality determines success!
One day in 2022, the company's foreign sales director announced the brand customization plan and proposed an IP custom design project. The project required the design of a new corporate identity, as well as associated product packaging and promotional materials. Sara and Tracy’s team and accepted the challenge!
Isaiah 40:31: “But those who wait on the Lord shall renew their strength; they shall mount up with wings like eagles, they shall run and not be weary, they shall walk and not faint.”
G-TECK IS A COMPANY FULL OF LOVE. WE INCORPORATED THE CONCEPT OF UNIVERSAL LOVE INTO OUR LOGO BECAUSE IT REPRESENTS OUR MISSION. THEREFORE, ALL OUR DESIGNS NEED TO REFLECT LOVE!
-----------Sara
WHAT WE DO IS TO PROMOTE BIOSTIMULANTS TO THE WORLD IN A MORE LIVELY AND INTERESTING WAY, WHILE SPREADING THE CULTURE OF LOVE!
----------Tracy
First, Sara and Tracy led their team in conducting extensive market research and competitive analysis. They gain a deep understanding of their target audience’s likes and needs, as well as in-depth research on their industry competitors.
On this basis, they began a creative brainstorming process. They proposed several different design concepts, which were discussed and revised repeatedly with the team.
After a long period of hard work, refinement, reshaping, and rebuilding, we finally settled on the final design concept.
We decided to use angel wings to symbolize great love and care! -----Tracy
We chose the image of a panda to highlight the unique characteristics of our country - China! -----Sarah
Our IP wears armor and kills anthropomorphic fungal viruses, vividly explaining the antibacterial properties of our products. -----Sarah
We use dignity and integrity to show how our materials protect plants. -----Tracy
Our corporate IP embodies the essence of Eastern power, seamlessly blended with modern elements. It combines the cultural characteristics of the East and the West, and its humanized design makes it easier for people around the world to access it. Vibrant packaging directly reflects our focus and confidence in our products!
-----Bob
G-Teck President
They began designing product packaging and promotional materials, carefully selecting materials and craftsmanship to ensure that every detail reflected the company's image and brand values.
COMPARING THE PACKING MATERIALS
Pay homage to the great Van Gogh by designing our products in the style of his paintings!
FINAL RESULTS
The packaging is designed using traditional Chinese landscape paintings to highlight the power of the East!
After completing the design, the team begins the implementation phase. They conduct multiple rounds of communication and coordination with packaging customization companies to ensure the quality and effectiveness of product packaging and promotional materials. At the same time, they worked with the marketing department to develop a publicity plan to ensure the new image received maximum exposure.
Finally, the hard work of the Sara and Tracy team paid off. The new corporate image and product packaging received good market feedback, and sales increased significantly. As a result, Sara and Tracy became the company's star designers, and their designs helped the company gain more market share and brand value.
Customizing enterprise IP is not just about designing products; It’s about building a brand image and communicating values. They need to constantly conduct market research and creative brainstorming, while also working closely with teams and partners to ensure designs are successfully implemented
and successful. Their efforts and creativity have brought more opportunities and challenges to the company, and injected more vitality and innovation into the entire industry.
Thank you, Sara! Thank you, Tracy! G-Teck is more glorious because of you!
Post time: Oct-08-2024
